Balancing innovation and dependability

Balancing innovation and dependability

“For the most part, consumers have brand loyalty, but we know that they are willing to try new things,” he says. “In many cases, the new offerings can lead to incremental sales for the operator because the consumer will purchase a new product out of curiosity in addition to their standard snack of choice. In my opinion, operators should allocate a mix between familiar branded snack offerings and new products so they can stay relevant and capture incremental revenue.”

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